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ATS KeywordsUpdated for 2026

Marketing Manager Resume Keywords for ATS

Marketing manager resumes are scored on strategy, channels and measurable results. These ATS keywords cover the essentials.

Applicant tracking systems rank your resume by how closely it matches the job description. Below are the keywords ATS software and recruiters look for on a marketing manager resume. Use the ones that genuinely apply to you, woven naturally into your skills and experience sections — never stuffed.

Core skills

  • Marketing strategy
  • Campaign management
  • Brand management
  • Content marketing
  • Market research
  • Lead generation
  • Budget management
  • ROI analysis

Tools & technologies

  • HubSpot
  • Google Analytics
  • Salesforce
  • Mailchimp
  • Hootsuite

Methodologies

  • SEO
  • SEM
  • A/B testing

See which of these keywords you're missing

Paste a job description into ATS Grade and it shows exactly which keywords your marketing manager resume is missing, plus an instant ATS score and a 12-point report — free.

Analyze my resume free

How to use these keywords

  • Only include keywords that reflect real skills and experience — honesty beats keyword stuffing.
  • Mirror the exact wording of the job description when it matches your background.
  • Spell out acronyms at least once (e.g. "Search Engine Optimization (SEO)") so the ATS catches both forms.
  • Put your strongest keywords in your skills section and in your most recent role.