Sales Representative Resume Keywords for ATS
Sales resumes are screened for the full pipeline plus quota results. These are the ATS keywords for a sales rep resume.
Applicant tracking systems rank your resume by how closely it matches the job description. Below are the keywords ATS software and recruiters look for on a sales representative resume. Use the ones that genuinely apply to you, woven naturally into your skills and experience sections — never stuffed.
Core skills
- Lead generation
- Prospecting
- Cold calling
- Pipeline management
- Negotiation
- Account management
- Quota attainment
- Upselling
Tools & technologies
- Salesforce
- HubSpot
- Outreach
- LinkedIn Sales Navigator
Methodologies
- B2B sales
- Solution selling
- CRM
See which of these keywords you're missing
Paste a job description into ATS Grade and it shows exactly which keywords your sales representative resume is missing, plus an instant ATS score and a 12-point report — free.
Analyze my resume freeHow to use these keywords
- Only include keywords that reflect real skills and experience — honesty beats keyword stuffing.
- Mirror the exact wording of the job description when it matches your background.
- Spell out acronyms at least once (e.g. "Search Engine Optimization (SEO)") so the ATS catches both forms.
- Put your strongest keywords in your skills section and in your most recent role.